art + technology + simplicity
+ understanding
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Helio Brand Creation
Joe Spencer, Sr. Creative Director
Mission: Build a Mobile brand for
the young and young at heart.
Through integrated design and creative direction the Helio branding program helped create and grow the Helio brand resulting in a 65% brand recognition in only two years.
The Helio Integrated Branding Program included creative direction of:
Brand Identity: Naming, Logo Design, Internal Communications, Helio Lexicon and Brand Style Guides
Interactive: Web Development, Social Networking Interfaces,
Packaging: Product and Accessory
Product Development: Mobile Interface Design, WAP Interface Design and Sound/Music Development
Sales Promotion: Marketing Collateral, Product Demonstration and Email Campaigns
Advertising: Print, Outdoor, Viral Commercial Production and Online Advertising
Retail: Retail Store Design, Kiosk Development and POS Interface Design
Events: Event environments, Demonstrations and of course Swag :)
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