art + technology + simplicity
+ understanding
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Helio Brand Creation
Joe Spencer, Sr. Creative Director
Mission: Build a Mobile brand for
the young and young at heart.
Through intergrated design and creative direction the Helio branding program helped create and grow the Helio brand resulting in a 65% awarness factor in only two years.
The Helio Integrated Branding Program included creative direction of:
Brand Identity: Naming, Logo Design, Internal Communications, Helio Lexicon,
Interactive: Web Development, , Social Networking Interface,
Packaging:
Product Development: Mobile Interface Design, WAP Interface Design, Sound/Music Development,
Sales Promotion: Marketing Collateral, Product Demonstration, Email Campaigns,
Advertising: Commercial Production, Online Advertising,
Retail: Retail Store Design, Kiosk Development, POS Interface Design,
Events: Event environments, Demonstrations, Swag
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